I recently had the opportunity to collaborate with PhishDeck following their brand refresh to design a series of stickers showcasing their new identity in a fun and playful way.
Sketching out initial concepts, we settled on the character Phinn. We wanted to place him in a variety of scenarios that make people laugh, and then make them want to share the sticker, and thus the PhishDeck brand. This expanded into the wider ‘Phinn Universe’ placing him (and by extension, the PhishDeck platform) at the center, with the rest of the designs growing around him.
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